Nature-based tourism is one the fastest growing sectors in the global tourism industry. Blessed with incredible natural assets, Western Australia is an outdoor tourism mecca with huge potential to attract new international and domestic visitors.

The Action Plan is designed to leverage the Department of Biodiversity, Conservation and Attraction's (DBCA) brands and attractions as high value tourism assets while preserving key conservation obligations and principles.

The Action Plan provides for increased cooperation between the four DBCA entities and identifies common objectives for Parks and Wildlife Service, Rottnest Island Authority, Botanic Gardens and Parks Authority and the Zoological Parks Authority as well as partnerships with other government agencies including the Department of Jobs, Toursim, Science and Innovation, and private sector tourism operators.

The new Action Plan has been developed to help guide the activities of DBCA and its partners who help manage WA’s most significant natural areas. DBCA has developed the Action Plan with input from 12 government agencies and has consulted with over 80 tourism stakeholders and organisations to refine the document.